Monthly Archives: March 2011

Manage communication with the brain in mind.

Posted on March 31, 2011 by barrymike1

Micro-managers shut off creativity. The uncertainty of downsizing or outsourcing or other job-threatening actions undermines productivity. Executive bonuses seen as disproportionate to the general employee population generate resentment. These results happen with almost predictable certainty. But far too many leaders … Continue reading →

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Messaging inconsistency is the hobgoblin of ineffective leaders.

Posted on March 25, 2011 by barrymike1

I love the actual quote that underpins this discussion. It comes from the American essayist/philosopher Ralph Waldo Emerson, and it’s a great one: “A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines.” … Continue reading →

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Are “influencers” really that influential?

Posted on March 25, 2011 by barrymike1

Since Malcolm Gladwell’s The Tipping Point, it has become almost a given in marketing, and to some degree in communications, that if you want to influence some audience or target group, you only need to influence the influencers, that small … Continue reading →

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