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Monthly Archives: April 2011
The making of a minor communication disaster (1): It’s not what you say, it’s who you are
It was fairly early in my career. I was the de facto lead speechwriter for Digital Equipment Corporation (DEC) – at that time, the number two computer company in the world. The event was DECWorld, a one-company trade show that … Continue reading
The making of a minor communication disaster (2): It’s not what you say, it’s who you are
How did Gates do it? How did a powerful Microsoft message emerge from his homespun talk about his home? The answer is rooted in the nature of communication itself. Simply put, all communication comes across on three basic levels: content … Continue reading
The making of a minor communication disaster (3): It’s not what you say, it’s what you symbolize
Bill Gates had finished his presentation to a healthy round of applause and appreciation. Ken Olsen got up from our table and started walking toward the stage to thank Gates and end the evening. But just as he started walking … Continue reading
How do you know a leader is a strategic communicator?
I’ve worked with a lot of very senior leaders in multiple industries in multiple countries. What separates those leaders who communicate strategically from those who don’t? Simple. Leaders who are NON-strategic communicators focus on what they want to say. Leaders … Continue reading
Benchmarking better cultures? Don’t!
Benchmarking cultures of other companies is like chasing mirages of watery oases in the desert: the vision motivates you to move toward it, but the reality gives you no idea of how to get there. In a few weeks, I’m … Continue reading
It’s not what you say. It’s how you look!
A number of years ago, an executive recruiter, perhaps a bit ahead of her time, suggested that we get to know each other with a face-to-face conversation, via videoconferencing. The conversation took place at a Kinko’s (now FedEx Office) store … Continue reading
Strategic Leadership Communication 