Monthly Archives: July 2011

The Department of Redundancy Department (4) What is to be done? Or the medium is the message.

What to do when the case for persistent, redundant communications is compelling, but senior executives are not easily compelled? As we’ve suggested in an earlier blog, part of the resistance to redundancy is situational: Something about “positional power” makes redundant … Continue reading

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The Department of Redundancy Department (3) Why leaders need to say the same thing over and over again; and why they don’t

A number of years ago, I worked for the chairman of a multi-billion dollar global enterprise with very well known brands. He was (and presumably still is) a superb, inspirational communicator who wanted to make sure that his senior leaders … Continue reading

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The Department of Redundancy Department (2) Why leaders need to say the same thing over and over again; and why they don’t

When the Harvard Business School newsletter, Working Knowledge, recently published an article with the pungent title, “It’s Not Nagging: Why Persistent, Redundant Communication Works,” professional communicators rejoiced.  Finally! Research supporting what communicators have been telling senior leaders for ages (with … Continue reading

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