Tag Archives: communication and the brain

2 Reasons to Use Numbers in Your Titles; and 2 Reasons to Ignore Anyone Who Does.

As I’m sure many of you do, I get feeds from web-based business news aggregators, like SmartBrief.  What you get on a daily basis is an email with a bunch of headlines and links.  If the headline is sufficiently compelling, … Continue reading

Posted in Communication and Cognition, Communication Media, Persuasion and Influence | Tagged , , , , , | 8 Comments

Manage communication with the brain in mind.

Micro-managers shut off creativity. The uncertainty of downsizing or outsourcing or other job-threatening actions undermines productivity. Executive bonuses seen as disproportionate to the general employee population generate resentment. These results happen with almost predictable certainty. But far too many leaders … Continue reading

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