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Tag Archives: Communication research
The Department of Redundancy Department (3) Why leaders need to say the same thing over and over again; and why they don’t
A number of years ago, I worked for the chairman of a multi-billion dollar global enterprise with very well known brands. He was (and presumably still is) a superb, inspirational communicator who wanted to make sure that his senior leaders … Continue reading →
The Department of Redundancy Department (2) Why leaders need to say the same thing over and over again; and why they don’t
When the Harvard Business School newsletter, Working Knowledge, recently published an article with the pungent title, “It’s Not Nagging: Why Persistent, Redundant Communication Works,” professional communicators rejoiced. Finally! Research supporting what communicators have been telling senior leaders for ages (with … Continue reading →
The Department of Redundancy Department (1) Why leaders need to say the same thing over and over again; and why they don’t
It’s one of the things that drive professional communicators crazy about working with senior leaders: trying to get them to say the same message over and over again until their people get it. But it’s necessary. You don’t have to … Continue reading →
Strategic Leadership Communication 